As a reader I'm always looking out for the next best read. A book that will captivate me and hold my attention. A book that I will want to read again and again because it allows me to escape from reality. I've found a couple of books like that, but then I've read a couple of books that I toss gently to the side, vowing to never even look at the cover let alone read again.

As a reader I do allow reviews to sway my decision-making process. If I see a book with a hundred great reviews, and maybe only one bad review, I'll sample the book to see if it'd be something I'd be interested in. Sometimes it is, sometimes it isn't. It's more often than not that a bad review will push me over the edge to hit that One-Click option, more than a good review will.